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Documentation Index

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The Settings → Audiences page is where you’ll manage advanced audience controls for your workspace. Today, the core Audiences experience is the contact table in Audiences.

Coming soon

The following controls are on the way:
  • Attributes — reusable custom fields for contact records
  • Consent — workspace-level opt-out policy (universal vs granular)
  • Suppression List — management of opted-out contacts

See also

Consent mode controls how Thoughtly enforces opt-outs across channels.
ModeBehavior
UniversalIf a contact is suppressed on any channel, outbound communication is blocked across all channels.
GranularSuppression is enforced per channel. A contact suppressed for SMS may still be reachable by voice or email if allowed by your policy.
Choose the mode that matches your compliance policy and customer expectations.

Suppression list

The suppression list records contacts who should not receive outbound communication on one or more channels. Suppression entries can be created:
  • Automatically, such as when a contact sends an opt-out keyword.
  • Manually, when an admin adds a phone number or email address.
Suppression entries include the identifier, channel, reason, source, and timestamp where available.

Opt-out and opt-in keywords

For SMS and similar messaging channels, contacts may opt out with standard keywords such as:
  • STOP
  • UNSUBSCRIBE
  • CANCEL
  • END
  • QUIT
If opt-in is supported for the channel, a contact may be able to resume communication with an opt-in keyword such as START. Carrier and provider behavior can vary by channel.

Suppressed history records

When an outbound call or message is blocked by suppression, it appears in History or run logs with a suppressed status where supported. This helps distinguish compliance-blocked outreach from technical failures.