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The Settings → Audiences page is where you’ll manage advanced audience controls for your workspace. Today, the core Audiences experience is the contact table in Audiences.

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Coming soon

The following controls are on the way:
  • Attributes — reusable custom fields for contact records
  • Consent — workspace-level opt-out policy (universal vs granular)
  • Suppression List — management of opted-out contacts

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See also

Consent mode controls how Thoughtly enforces opt-outs across channels. Choose the mode that matches your compliance policy and customer expectations.

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Suppression list

The suppression list records contacts who should not receive outbound communication on one or more channels. Suppression entries can be created:
  • Automatically, such as when a contact sends an opt-out keyword.
  • Manually, when an admin adds a phone number or email address.
Suppression entries include the identifier, channel, reason, source, and timestamp where available.

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Opt-out and opt-in keywords

For SMS and similar messaging channels, contacts may opt out with standard keywords such as:
  • STOP
  • UNSUBSCRIBE
  • CANCEL
  • END
  • QUIT
If opt-in is supported for the channel, a contact may be able to resume communication with an opt-in keyword such as START. Carrier and provider behavior can vary by channel.

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Suppressed history records

When an outbound call or message is blocked by suppression, it appears in History or run logs with a suppressed status where supported. This helps distinguish compliance-blocked outreach from technical failures.