Outbound Call Use Cases
Lead Follow-up
Overview: Call leads to qualify them, answer questions, and set appointments with your sales team. Key Features:- Call leads from your CRM
- Qualify interest level
- Handle objections
- Schedule meetings
- Update CRM with results
- Send follow-up SMS if no answer
- CRM: Salesforce, HubSpot
- Scheduling: Calendly
- SMS: Built-in SMS capabilities
Important: Outbound calling requires compliance with regulations like TCPA (U.S.) and similar laws in other countries. Ensure you have proper consent before calling. Learn more about compliance →
Appointment Reminders
Overview: Call customers 24 hours before appointments to confirm or reschedule, reducing no-shows. Key Features:- Automated reminder calls
- Real-time rescheduling
- Confirmation via SMS
- Calendar integration
- No-show reduction
- Scheduling: Calendly, Acuity, Mindbody
- Automation: Automations for triggering calls
Business Data Collection
Overview: Call businesses to collect operational data, verify information, or conduct surveys. Key Features:- Structured data collection
- Multi-question surveys
- Data validation
- Export to spreadsheets
- Follow-up sequences
- Spreadsheets: Smartsheet
- Project Management: Trello
Industry-Specific Examples
Healthcare
- Appointment scheduling for medical practices
- Prescription reminders for pharmacies
- Patient intake for new patient information
Real Estate
- Lead qualification for property inquiries
- Showing scheduling for property tours
- Follow-up for interested buyers
Hospitality
- Reservation management for restaurants
- Concierge services for hotels
- Event booking for venues
Professional Services
- Consultation scheduling for lawyers, accountants
- Client intake for new clients
- Follow-up calls for proposal submissions
Automotive
- Service appointment booking for auto repair
- Test drive scheduling for dealerships
- Follow-up for sales inquiries
Inbound Call Use Cases
Customer Service
Overview: Provide existing customers with help and support 24/7, reducing wait times and improving satisfaction. Key Features:- Answer common questions using Genius knowledge base
- Look up customer information from your CRM
- Create support tickets in Zendesk
- Transfer to human agents when needed
- CRM: Salesforce, HubSpot
- Ticketing: Zendesk
- Communication: Slack, Gmail
Receptionist
Overview: Answer calls and route them to the right department or person, just like a human receptionist. Key Features:- Greet callers professionally
- Identify caller intent
- Route to appropriate department
- Take messages when unavailable
- Handle after-hours calls
- Calendar: Calendly, Cal.com
- CRM: GoHighLevel
- Communication: Slack
Sales (SDR)
Overview: Build an AI Sales Development Representative that qualifies leads and sets appointments automatically. Key Features:- Qualify inbound leads
- Answer product questions
- Handle objections
- Schedule appointments with sales team
- Update CRM with call outcomes
- CRM: Salesforce, HubSpot, Pipedrive
- Scheduling: Calendly, Cal.com
Appointment Scheduling
Overview: Allow customers to call in and schedule, reschedule, or cancel appointments through natural conversation. Key Features:- Check real-time availability
- Book appointments instantly
- Handle rescheduling requests
- Send confirmation via SMS
- Integrate with calendar systems
- Scheduling: Calendly, Acuity, Mindbody
- CRM: GoHighLevel
Preliminary Intake
Overview: Collect information from customers before they speak to a human agent, streamlining the intake process. Key Features:- Gather customer information
- Collect case details
- Qualify urgency
- Route appropriately
- Pre-populate forms
- Forms: Typeform
- CRM: Salesforce, Zoho
- Spreadsheets: Smartsheet
SMS Integration
Your voice agents can also send and receive SMS messages for enhanced customer engagement:- During calls: Send links, confirmation codes, or additional information
- After calls: Follow up with summaries or next steps
- If no answer: Send text message as alternative contact method
- Two-way SMS: Handle conversational text messaging
Getting Started with Your Use Case
1
Choose Your Template
Start with a use case that matches your needs, or customize from scratch.
2
Follow the Guide
Each use case page includes detailed implementation steps and best practices.
3
Add Integrations
Connect your CRM, calendar, and other tools following our integration guides.
4
Train with Genius
Build your knowledge base with relevant business information using Genius.
5
Test Thoroughly
Make multiple test calls to refine conversation flow and responses.
6
Deploy Gradually
Start with low-stakes scenarios before handling critical customer interactions.
Need a Custom Solution?
Can’t find your exact use case? We can help:- Office Hours: Join weekly sessions to discuss your needs
- Support Team: Email us with your requirements
- Community: Join Skool to learn from other users
- Agency Partners: Work with experts who can build custom solutions