> ## Documentation Index
> Fetch the complete documentation index at: https://docs.thoughtly.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Audiences settings

> Configure workspace-wide audience controls in Thoughtly — default contact fields, opt-out rules, deduplication, and segment defaults used across automations.

The **Settings → Audiences** page is where you'll manage advanced audience controls for your workspace. Today, the core Audiences experience is the **contact table** in [Audiences](/platform/audiences).

## Coming soon

The following controls are on the way:

* **Attributes** — reusable custom fields for contact records
* **Consent** — workspace-level opt-out policy (universal vs granular)
* **Suppression List** — management of opted-out contacts

## See also

* [Audiences](/platform/audiences) — manage your contacts
* [Settings → General](/platform/settings/general) — workspace-level settings

## Consent mode

Consent mode controls how Thoughtly enforces opt-outs across channels.

| Mode      | Behavior                                                                                                                              |
| --------- | ------------------------------------------------------------------------------------------------------------------------------------- |
| Universal | If a contact is suppressed on any channel, outbound communication is blocked across all channels.                                     |
| Granular  | Suppression is enforced per channel. A contact suppressed for SMS may still be reachable by voice or email if allowed by your policy. |

Choose the mode that matches your compliance policy and customer expectations.

## Suppression list

The suppression list records contacts who should not receive outbound communication on one or more channels.

Suppression entries can be created:

* Automatically, such as when a contact sends an opt-out keyword.
* Manually, when an admin adds a phone number or email address.

Suppression entries include the identifier, channel, reason, source, and timestamp where available.

## Opt-out and opt-in keywords

For SMS and similar messaging channels, contacts may opt out with standard keywords such as:

* STOP
* UNSUBSCRIBE
* CANCEL
* END
* QUIT

If opt-in is supported for the channel, a contact may be able to resume communication with an opt-in keyword such as START. Carrier and provider behavior can vary by channel.

## Suppressed history records

When an outbound call or message is blocked by suppression, it appears in History or run logs with a suppressed status where supported. This helps distinguish compliance-blocked outreach from technical failures.